WOLFSBURG, GERMANY — The Volkswagen Group is taking a significant step towards making electric mobility more accessible with the launch of affordable electric cars for the European market. The initiative, which promises entry-level electric vehicles priced around €20,000, is set to debut in 2027. This groundbreaking project aims to provide affordable electric cars for Europe, making sustainable mobility a reality for many.
🤓 Yes, we will offer #electric cars for EUR 20,000.
🚗 To be launched in 2027: we are pushing
for all-electric, entry-level #mobility.
We will set standards:
✅ Technology
✅ Affordability
✅ Design & Quality
From Europe, for Europe! pic.twitter.com/YbQjVvKGiV
— Volkswagen Group (@VWGroup) May 28, 2024
Commitment to Social Responsibility
Volkswagen Group CEO, Oliver Blume, highlights the company’s dedication to affordable mobility:
“Generations of people associate the strong brands of the Volkswagen Group with their first car – and with affordable mobility. As a group with strong brands, we continue to assume this social responsibility to this day. That’s why I’m very pleased that we’re launching a future-oriented project. It’s about entry-level electric mobility from Europe for Europe.”
Innovative Electric Urban Car Family
Intensive work is already underway on the “Electric Urban Car Family,” which will introduce electric cars under €25,000 by the end of 2025. This range will include two new compact cars from Volkswagen and CUPRA, as well as two small SUVs from Škoda and Volkswagen, all manufactured in Spain. The newly announced project takes this initiative a step further by targeting an even lower price point of €20,000.
Thomas Schäfer, CEO of the Volkswagen brand and head of the Brand Group Core, stated:
“Our brand promise is: electromobility for all. This promise is now being fulfilled in the Brand Group Core. Despite the attractive price, our vehicles will set standards in the entry-level segment in terms of technology, design, quality, and customer experience.”
Meeting Challenges with Quality and Technology
The Volkswagen Group acknowledges the challenges posed by rising energy, material, and raw material costs. However, Schäfer emphasizes the company’s commitment to delivering high-quality electric vehicles: “The future is electric. In order for electromobility to become widespread, attractive vehicles are needed, especially in the entry-level segment. One thing is clear: electromobility from Europe for Europe can only succeed with political support and competitive framework conditions.”
European Commitment and Sustainability
Volkswagen’s approach involves a high degree of localization, benefiting European industry and reducing CO2 emissions by minimizing long transport routes. This project is part of Volkswagen’s broader strategy to support sustainable, affordable mobility across Europe. Blume elaborates, “In doing so, we combine a clear commitment to Europe as an industrial location, a European industrial policy and ultimately act in the interests of European customers.”
The Volkswagen Group will launch affordable electric vehicles from Europe, for Europe.
All-electric entry-level mobility becomes more widespread.
Volkswagen Group brings electric cars for 20,000 Euro.
World premiere in 2027!#vwgroup #volkswagengroup #volkswagendesign #vw pic.twitter.com/CX2sKOvDVA
— Stepan Rehak (@StepanRehak) May 28, 2024
Transforming Affordable Mobility
Volkswagen Group’s initiative to launch affordable electric cars for Europe marks a significant milestone in the journey towards widespread electric mobility. By offering vehicles priced around €20,000, Volkswagen is making sustainable transportation accessible to more people. This project not only underscores Volkswagen’s commitment to social responsibility but also strengthens its dedication to environmental sustainability and European industry.
We’d love to hear your thoughts on Volkswagen’s new initiative. Do you think affordable electric cars will transform mobility in Europe? Share your comments below!
Thanks to the Volkswagen Group Newsroom for the image.
